Friday, December 08, 2006

Trailers that are Better than the Movies - Cliffhanger

Every now and then, a movie trailer appears that is so well edited, so intense, and so visually stunning that there is no way in Hell the movie can ever be that good.

Ciffhanger has one of those trailers. Watch the trailer here and then read the rest:

http://www.movie-list.com/trailers.php?id=cliffhanger

Holy Crap!

Picture this. It’s 1993. Stallone is down and out after the back to back failures of Rocky V, Oscar, and Stop! Or My Mom Will Shoot.

Studio’s thinking – maybe this guy’s box office poison. So, what do you do?

You mark Stallone’s return to full blooded action movies like it’s a religious experience. This could be the most melodramatic trailer of all time! Buoyed by Mozart’s Requiem, the Cliffhanger Trailer flat out states “I am the greatest movie ever made!” And with that confidence we, the helpless audience, are propelled through two straight minutes of non-stop action.

I don’t even know what the plot is based on this trailer. I’m guessing John Lithgow (a daredevil helicopter pilot) wants money, and Stallone, who looks likes he was just having a good time climbing some mountains, doesn’t want him to have it. That’s what I get, but really, who cares?

Helicopters, mountain climbing, gunfire, sliding on ice, drowning under ice, explosions, caves, bats, and a baffled looking Janine Turner are hurtled at the audience with each dramatic movement amplified by cymbals, timpani bursts, and other percussive blasts.

By the time HANG ON! zooms toward the audience (Thank goodness there’s an exclamation point or I wouldn’t have realized this was supposed to be exciting), I’ve already bought twenty tickets for the next show – come on Memorial Day 1993!

Can any movie reach the levels of excitement promised by this trailer?

No matter how good Cliffhanger is (and let’s face it, it’s a good popcorn flick), if I’m not ready to enlist in the Church of Stallone by the time it’s over, then that trailer has seriously mislead me.

So, the first entry in the “Trailer is Better than the Movie Hall of Fame” is Cliffhanger which I give four exclamation points out of a possible four exclamation points for pure trailer excitement.

!!!! out of !!!!

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